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Larry Ackerman

“Identity is cause; 
brand is effect.”

Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of employability, foundational business and administrative skills, economics, entrepreneurship, financial analysis, human resource management, information management, marketing, operations, professional development, strategic management, and global marketing strategies.

Marketing Principles

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1231 College Dr.

Madison, GA 30650

kattie.harris@morgan.k12.ga.us

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